Description
Curriculum
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1
Course Structure, Sequence and Definition
- Course Structure and Overview FREE PREVIEW
- What is a Consumer Pricing Strategy? FREE PREVIEW
- Pricing Strategy Definition
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2
The 4 Key Components or Decision points of a Pricing Strategy
- 3. 4 Key components and decision points of Pricing
- The 4 Key Components or Decision points
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3
6 Key Factors that influence a Pricing Strategy
- Part 1 of the 6 key factors that influence a Pricing Strategy
- Quiz Part 1 of 6 Key factors to Influence Pricing
- Part 2 of the 6 key factors that influence a Pricing Strategy
- Quiz Part 2 of 6 key factors to influence Pricing
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4
OLA - Example of writing a Pricing Strategy
- Part 1 OLA - Brand Strategy and Positioning
- Part 2 OLA - Product Cost
- Excel file : Everyday Price Options with Product Cost
- Part 3a OLA - Category & Competition Pricing
- Part 3b OLA - Conclusion of Category & Competition Pricing
- Excel File : OLA Category Grid
- Part 4 OLA - Product Substitutability
- Part 5&6 OLA - Financial Position & Brand Role
- OLA Final Recommendation, P&L Check and Documentation
- Excel File: OLA Product P&L check
- Quiz OLA Pricing Strategy
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5
P&L Sensitivity to the 4 Key Components of a Pricing Strategy
- The OLA P&L Sensitivity
- Excel File : P&L Sensitivity of 4 Key Components
Price
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$99.00