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  • What will I learn?

    Understand the 4 common, Practical Marketing Strategies applied by FMCG/CPG brands and appreciate how execution varies across the 4 marketing strategies. Gain knowledge of Execution frameworks that work in the FMCG / CPG industry

  • Who should take this course?

    Students and Young Professionals, Management and Strategy Consultants Business Owners and Managers and anyone who wants to understand the Practical side of Marketing Strategy in a Consumer business

  • Minimum Requirements

    Knowledge of Basic Marketing Principles and Simple Mathematics

Course curriculum