Marketing Strategies used by Consumer Brands (FMCG/CPG)

Learn the 4 Practical Strategies used by Consumer Brands to achieve business objectives in the marketplace

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What will I learn?

Understand the 4 common, Practical Marketing Strategies applied by FMCG/CPG brands and appreciate how execution varies across the 4 marketing strategies. Gain knowledge of Execution frameworks that work in the FMCG / CPG industry
Who should take this course?

Students and Young Professionals, Management and Strategy Consultants Business Owners and Managers and anyone who wants to understand the Practical side of Marketing Strategy in a Consumer business
Minimum Requirements

Knowledge of Basic Marketing Principles and Simple Mathematics

1

Course Overview
- Overview, Course Structure and Recommended Student Profile FREE PREVIEW
2

What is a Marketing Strategy?
- What is a Marketing Strategy and how Brand role influences it? FREE PREVIEW
3

The 4 Practical Marketing Strategies used by Global brands
- The 4 Practical Marketing Strategies and defining Strategy 1 - P
- Strategy 2 - MT
- Strategy 3 - VS
- Strategy 4 - N
4

The 12+1 Execution Variables (EVs)
- 12+1 EVs and Product P Variables
- Price P Execution Variables
- Why Retailer Margin is in Price P? FREE PREVIEW
- Promotion, Place and Profit P Execution Variables
5

Differences in the 12+1 Execution Variables for the 4 Strategies
- Product P differences in Execution Variables for 4 Strategies
- Price P differences in Execution Variables for 4 Strategies
- Promotion P differences in Execution Variables for 4 Strategies
- Place & Profit P Execution Variables for 4 Strategies
- 4 Marketing Strategies Grid with Execution Variables